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The Inaugural Run 2026 Ferrari Newport Beach & Ferrari San Diego
Experience the Unmistakable Spirit of Ferrari.
Join us for the Ferrari Newport Beach & Ferrari San Diego Inaugural Rally, an exclusive six-day driving experience through the canyon country of Utah and into Las Vegas. It is designed for owners who appreciate the perfect balance of performance, luxury, and unforgettable moments. April 2027.
For decades, Ferrari has represented more than horsepower. It has symbolized passion, emotion, innovation, and the pursuit of extraordinary experiences. This rally was created to bring together a select group of Ferrari owners and enthusiasts for a week that celebrates everything Ferrari stands for.
The Ferrari Inaugural Rally is a hand-selected, invitation-only experience curated by The Altera Signature Group. Every detail has been carefully planned to deliver a seamless luxury touring experience featuring breathtaking roads, five hand-selected luxury properties, exceptional dining, and unparalleled hospitality.
Unlike traditional rallies focused on endless highway miles, our routes are intentionally designed around enjoyment. Curated roads, scenic overlooks, and carefully chosen destinations ensure guests spend less time covering miles and more time enjoying the journey itself.
Pre-Rally | Arrival in Park City
Guests arrive into Salt Lake City, where a private luxury coach transfer takes the group to The Lodge at Blue Sky, Auberge Collection, a Michelin-awarded resort in Park City.
A welcome reception greets guests at check-in, with welcome drinks and the first curated gift bag presented to each guest. While you settle in, your vehicle is delivered and washed, ready for the road ahead.
The evening begins with a private welcome dinner in the resort’s signature dining room, where we’ll review the itinerary and what to expect over the coming days. Rally briefing materials and your itinerary will be waiting in your room.
Day One | Moab: Canyonlands Drive
Breakfast is served starting at 7 AM, and guests launch by 9 AM to take on some of Utah’s finest canyon roads. Midday, the convoy stops for a brief lunch at a vineyard in a private setting.
The day ends at Lionsback Resort, a Michelin-awarded hotel in Moab. Dinner is a private affair on the River Terrace, with free-flowing drinks and live orchestral music. While you relax and recap the day, your vehicle is detailed overnight and ready for the morning.
Day Two | Moab: Choose Your Own Adventure
After breakfast at 7 AM, the day is yours to design. Choose the experience that fits you best:
Canyon Drive
Horseback Riding
In-House Nail Day
Evening brings a private dinner on the Grand Lawn with free-flowing drinks and a live DJ, a relaxed night to share stories from the day. Your vehicle is detailed overnight.
Day Three | Bryce Canyon
The convoy departs Moab through Red Canyon and onto Utah Highway 12, one of the most photographed roads in America. Arriving in Cannonville, each guest settles into a private stargazing dome at Clear Sky Resorts, with a transparent ceiling and a full sky view from your bed.
At sunset, group evening activities begin with a private outdoor dinner, live music, and free-flowing drinks. The private outdoor bar then opens at the dome compound. No city lights. Just stars.
Day Four | St. George
Today’s drive leads through the Zion National Park corridor, a final canyon run past volcanic black rock formations and red mesa country. Guests check in to Black Desert Resort, one of Utah’s premier new luxury properties, set against a dramatic volcanic landscape.
The afternoon is free to enjoy the resort at your own pace, with the spa, pool, and golf all available. In the evening, an exclusive private rooftop dinner awaits, with panoramic desert and canyon views, a custom curated menu, open bar, and live music.
Day Five | Las Vegas: The Grand Finale
The final drive takes the convoy from St. George across the open Mojave Desert and onto the Strip. Guests check in to their suites at Fontainebleau Las Vegas, a Michelin-awarded hotel, with the afternoon at leisure to enjoy the casino, spa, pool, and more.
The rally closes with a private evening at Papi Steakhouse, a chance to relive the week with friends and family. Expect white-tablecloth service, an open bar, and live entertainment. The final send-off.
Day Six | The Road Home
Option A: Head Home. A private transfer takes guests to Harry Reid Airport, with a final curated gift presented at departure. Your vehicle is shipped home to Ferrari San Diego or Ferrari Newport Beach.
Option B: Stay One More Night. Opt in to an additional night at Fontainebleau Las Vegas and enjoy a day at leisure. Depart the following morning at your own pace.
Your Experience
$43,850 per car, all-inclusive
Everything on this page is covered in one rate: accommodations, meals and private dinners, activities, professional media, gifting, and full event logistics. Enclosed carrier shipping of your vehicle to and from the event is included, and all taxes are included in the per-car rate. There are no hidden fees.
A 3.9% processing fee applies to credit card payments. ACH bank transfer and check are accepted at no additional cost.
Included with Registration
Full Experience Admission
Driver Registration
Co-Pilot Registration
Approximately 950 Miles of Curated Scenic Routes
Rally Coordination & Support Staff
Luxury Accommodations
One (1) Night at The Lodge at Blue Sky, Auberge Collection, Park City
Two (2) Nights at Lionsback Resort, Moab
One (1) Night in a Private Stargazing Dome at Clear Sky Resorts, Bryce Canyon
One (1) Night at Black Desert Resort, St. George
One (1) Night at Fontainebleau Las Vegas
Food & Beverage
All Meals Throughout the Rally
Six (6) Private Dinners for Driver & Co-Pilot
Free-Flowing Drinks & Open Bar at Select Dinners
Welcome Drinks at Arrival
Vehicle Transport & Support
Enclosed Carrier Transport, Delivered Pre-Rally & Shipped Home Post-Event
Two-Car Support Trailer Follows the Rally
Technician on Call
Communication & Logistics
Pre-Programmed Walkie-Talkies on All Driving Legs
24/7 Rally Command Support
Full Event Planning & On-Site Altera Staff All Six Days
Complimentary Luxury Services
Vehicles Detailed Every Night
Private Luxury Coach Transfer from Salt Lake City
Day Two Choose-Your-Own-Adventure Experiences
Welcome Gift Bag, Curated Experience Gifts & Final Departure Gift
Private Transfer to Harry Reid Airport
Professional Media Coverage
Every unforgettable journey deserves to be documented.
Our nationally recognized media team will capture the experience through professional photography, cinematic videography, and drone coverage on the driving days, so every moment, from the canyon roads to the final dinner in Las Vegas, is preserved for years to come. A dedicated photographer and videographer travel with the rally all six days, and an edited gallery is delivered within 48 hours of the event.
Limited to 15 Hand-Selected Teams
To maintain the exclusivity and personalized nature of the experience, participation is limited to only fifteen (15) teams.
All registrations are refundable within seven (7) days of purchase. After seven (7) days, all registrations become non-refundable.
Experience the Unmistakable Spirit of Ferrari.
Join us for the Ferrari Newport Beach & Ferrari San Diego Inaugural Rally, an exclusive six-day driving experience through the canyon country of Utah and into Las Vegas. It is designed for owners who appreciate the perfect balance of performance, luxury, and unforgettable moments. April 2027.
For decades, Ferrari has represented more than horsepower. It has symbolized passion, emotion, innovation, and the pursuit of extraordinary experiences. This rally was created to bring together a select group of Ferrari owners and enthusiasts for a week that celebrates everything Ferrari stands for.
The Ferrari Inaugural Rally is a hand-selected, invitation-only experience curated by The Altera Signature Group. Every detail has been carefully planned to deliver a seamless luxury touring experience featuring breathtaking roads, five hand-selected luxury properties, exceptional dining, and unparalleled hospitality.
Unlike traditional rallies focused on endless highway miles, our routes are intentionally designed around enjoyment. Curated roads, scenic overlooks, and carefully chosen destinations ensure guests spend less time covering miles and more time enjoying the journey itself.
Pre-Rally | Arrival in Park City
Guests arrive into Salt Lake City, where a private luxury coach transfer takes the group to The Lodge at Blue Sky, Auberge Collection, a Michelin-awarded resort in Park City.
A welcome reception greets guests at check-in, with welcome drinks and the first curated gift bag presented to each guest. While you settle in, your vehicle is delivered and washed, ready for the road ahead.
The evening begins with a private welcome dinner in the resort’s signature dining room, where we’ll review the itinerary and what to expect over the coming days. Rally briefing materials and your itinerary will be waiting in your room.
Day One | Moab: Canyonlands Drive
Breakfast is served starting at 7 AM, and guests launch by 9 AM to take on some of Utah’s finest canyon roads. Midday, the convoy stops for a brief lunch at a vineyard in a private setting.
The day ends at Lionsback Resort, a Michelin-awarded hotel in Moab. Dinner is a private affair on the River Terrace, with free-flowing drinks and live orchestral music. While you relax and recap the day, your vehicle is detailed overnight and ready for the morning.
Day Two | Moab: Choose Your Own Adventure
After breakfast at 7 AM, the day is yours to design. Choose the experience that fits you best:
Canyon Drive
Horseback Riding
In-House Nail Day
Evening brings a private dinner on the Grand Lawn with free-flowing drinks and a live DJ, a relaxed night to share stories from the day. Your vehicle is detailed overnight.
Day Three | Bryce Canyon
The convoy departs Moab through Red Canyon and onto Utah Highway 12, one of the most photographed roads in America. Arriving in Cannonville, each guest settles into a private stargazing dome at Clear Sky Resorts, with a transparent ceiling and a full sky view from your bed.
At sunset, group evening activities begin with a private outdoor dinner, live music, and free-flowing drinks. The private outdoor bar then opens at the dome compound. No city lights. Just stars.
Day Four | St. George
Today’s drive leads through the Zion National Park corridor, a final canyon run past volcanic black rock formations and red mesa country. Guests check in to Black Desert Resort, one of Utah’s premier new luxury properties, set against a dramatic volcanic landscape.
The afternoon is free to enjoy the resort at your own pace, with the spa, pool, and golf all available. In the evening, an exclusive private rooftop dinner awaits, with panoramic desert and canyon views, a custom curated menu, open bar, and live music.
Day Five | Las Vegas: The Grand Finale
The final drive takes the convoy from St. George across the open Mojave Desert and onto the Strip. Guests check in to their suites at Fontainebleau Las Vegas, a Michelin-awarded hotel, with the afternoon at leisure to enjoy the casino, spa, pool, and more.
The rally closes with a private evening at Papi Steakhouse, a chance to relive the week with friends and family. Expect white-tablecloth service, an open bar, and live entertainment. The final send-off.
Day Six | The Road Home
Option A: Head Home. A private transfer takes guests to Harry Reid Airport, with a final curated gift presented at departure. Your vehicle is shipped home to Ferrari San Diego or Ferrari Newport Beach.
Option B: Stay One More Night. Opt in to an additional night at Fontainebleau Las Vegas and enjoy a day at leisure. Depart the following morning at your own pace.
Your Experience
$43,850 per car, all-inclusive
Everything on this page is covered in one rate: accommodations, meals and private dinners, activities, professional media, gifting, and full event logistics. Enclosed carrier shipping of your vehicle to and from the event is included, and all taxes are included in the per-car rate. There are no hidden fees.
A 3.9% processing fee applies to credit card payments. ACH bank transfer and check are accepted at no additional cost.
Included with Registration
Full Experience Admission
Driver Registration
Co-Pilot Registration
Approximately 950 Miles of Curated Scenic Routes
Rally Coordination & Support Staff
Luxury Accommodations
One (1) Night at The Lodge at Blue Sky, Auberge Collection, Park City
Two (2) Nights at Lionsback Resort, Moab
One (1) Night in a Private Stargazing Dome at Clear Sky Resorts, Bryce Canyon
One (1) Night at Black Desert Resort, St. George
One (1) Night at Fontainebleau Las Vegas
Food & Beverage
All Meals Throughout the Rally
Six (6) Private Dinners for Driver & Co-Pilot
Free-Flowing Drinks & Open Bar at Select Dinners
Welcome Drinks at Arrival
Vehicle Transport & Support
Enclosed Carrier Transport, Delivered Pre-Rally & Shipped Home Post-Event
Two-Car Support Trailer Follows the Rally
Technician on Call
Communication & Logistics
Pre-Programmed Walkie-Talkies on All Driving Legs
24/7 Rally Command Support
Full Event Planning & On-Site Altera Staff All Six Days
Complimentary Luxury Services
Vehicles Detailed Every Night
Private Luxury Coach Transfer from Salt Lake City
Day Two Choose-Your-Own-Adventure Experiences
Welcome Gift Bag, Curated Experience Gifts & Final Departure Gift
Private Transfer to Harry Reid Airport
Professional Media Coverage
Every unforgettable journey deserves to be documented.
Our nationally recognized media team will capture the experience through professional photography, cinematic videography, and drone coverage on the driving days, so every moment, from the canyon roads to the final dinner in Las Vegas, is preserved for years to come. A dedicated photographer and videographer travel with the rally all six days, and an edited gallery is delivered within 48 hours of the event.
Limited to 15 Hand-Selected Teams
To maintain the exclusivity and personalized nature of the experience, participation is limited to only fifteen (15) teams.
All registrations are refundable within seven (7) days of purchase. After seven (7) days, all registrations become non-refundable.