Experience the Unmistakable Spirit of Ferrari.

Join us for the Ferrari West Palm Beach Inaugural Rally — an exclusive two-day driving experience designed for owners who appreciate the perfect balance of performance, luxury, & unforgettable moments.

For decades, Ferrari has represented more than horsepower. It has symbolized passion, emotion, innovation, & the pursuit of extraordinary experiences. This rally was created to bring together a select group of Ferrari owners and enthusiasts for a weekend that celebrates everything we stands for.

The Ferrari Inaugural Rally is a hand-selected, invitation-only experience curated by The Altera Signature Group. Every detail has been carefully planned to deliver a seamless luxury touring experience featuring breathtaking roads, premium accommodations, exceptional dining, and unparalleled hospitality.

Unlike traditional rallies focused on endless highway miles, our routes are intentionally designed around enjoyment. Curated roads, frequent checkpoints, scenic overlooks, & curated destinations ensure guests spend less time driving between locations and more time enjoying & journey itself.

Friday | December 4th

Guests will arrive at Ferrari West Palm Beach for registration, vehicle staging, and check-in. Enjoy a light breakfast while reconnecting with fellow owners and receiving your rally materials and communication equipment.

Following our driver's meeting, we will launch northbound on a scenic driving route featuring some of Florida’s most enjoyable roads. The morning drive will lead us through rolling countryside before arriving at an exclusive country club for a private lunch experience. Guests will have the opportunity to spend time at the driving range enjoying lunch at the brand-new facility!

The journey continues with a scenic & engaging drive showcasing some of the region’s most enjoyable driving routes. Along the way, guests will experience two checkpoints, providing opportunities to stretch, connect with fellow participants, & take in the surrounding scenery. The day concludes with a grand arrival at our Michelin-awarded luxury hotel, where exceptional hospitality & a refined evening experience await.

From the moment you arrive at Lake Nona, every detail is elevated. Enjoy a welcome cocktail, exclusive front-row valet parking, and a white-glove VIP experience reserved for our guests.

Guests will enjoy an elegant open-air dining experience set beneath stunning ambient lighting & palm trees. The culinary journey will feature a meticulously curated Michelin-recognized dining experience, complemented by handcrafted cocktails & exceptional service throughout the night. Set in a truly unique and exclusive venue, this dinner is designed to be far more than a meal.

As the evening continues, guests are invited to explore the vibrant nightlife of Lake Nona. Choose from two newly opened Michelin-recognized restaurants and cocktail bars, where world-class drinks, sophisticated ambiance, & lively conversation provide the perfect setting to conclude an extraordinary day. The remainder of the evening is yours to enjoy, offering the freedom to relax, celebrate, & create lasting memories with fellow guests.

Saturday | December 5th

The morning begins with coffee and breakfast before departing for an unforgettable day of driving. Guests will have the option to stay another night or join for Breakfast & a short curated drive back to Ferrari of Palm Beach.

Guests are invited to an exclusive private lunch and behind-the-scenes tour at P1 Motorsports Circuit — one of South Florida's premier karting & motorsports venues — where they will meet the owner personally & experience the facility from the inside. From the paddock to the track itself, it is a rare look at a world-class circuit that few get to see this way. After lunch, the convoy makes its way home with an easy one-hour drive back to West Palm Beach.

This signature evening is designed to celebrate the friendships, memories, and experiences created throughout the rally.

Included with Registration

Full Experience Admission

• Driver Registration

• Co-Pilot Registration

• Three Days of Curated Driving Routes

• Rally Coordination & Support Staff

Luxury Accommodations

• One (1) Night at the Michelin Award Winning Hotel, The Wave

• Complimentary Valet Parking

• Overnight Vehicle Security

Food & Beverage

• Two (2) Breakfasts for Driver & Co-Pilot

• Two (2) Lunches for Driver & Co-Pilot

• One (1) Cocktail Receptions & Dinners for Driver & Co-Pilot

Communication & Logistics

• Pre-Programmed Extended Range Walkie Talkies

• Route Materials & Checkpoint Information

• Rally Support Team Throughout the Event

Complimentary Luxury Services

• Professional Vehicle Detail

• Reserved Community Car Show Staging

• Premium Hospitality Experiences

Professional Media Coverage

Every unforgettable journey deserves to be documented.

Our nationally recognized media team will capture the experience through professional photography and cinematic videography, ensuring every moment—from the mountain roads to the evening celebrations—is preserved for years to come.

Limited to 15 Hand-Selected Teams

To maintain the exclusivity and personalized nature of the experience, participation is limited to only fifteen (15) teams.

All registrations are refundable within seven (7) days of purchase. After seven (7) days, all registrations become non-refundable.