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Park Place BMW | The Inaugural Run 2026
Experience the Most Powerful Letter in the World.
Join us on the First Ever BMW M-Car Rally.
This 2-Day 1-Night Rally is curated especially for M-Car Owners & Enthusiasts.
Ever since inception, we have been on the journey to perfect, improve, and increase our standards for rallies. We represent a new class of luxury rallying – private cavalcade style rallies, stopping at opulent hotels, with breathtaking views. We take into consideration drive time, with multiple day to day checkpoints, ensuring drive times only range anywhere between 60 and 90 minutes.
The BMW Park Place Inaugural Rally is a hand-picked, invitation only, all-inclusive event. Your ticket price includes, hotel, organized events, food and beverage, plus all rally coordination.
Saturday August 29th: Get ready for a thrilling launch day! Join us for breakfast at Park Place BMW and connect with old and new friends while we rev up our engines at the drivers meeting. All necessary gear will be acquired at check-in. Please do not be late.
We will have a morning cruise along the Mississippi River taking on back roads before making our way to lunch at a Country Club. Lunch is included for both Drivers & Co-Pilots. We will refuel before continuing our journey East before beginning our final leg. All your meals are included, so you can focus on the exhilarating drive and incredible scenery.
We'll then test the limits of our cars with some adrenaline-fueled, hand-selected back-roads as we make our way into Madison. We will arrive at our hotel as guests will have the opportunity to unwind before our private evening event. Dinner & Drinks are all inclusive.
*Summer cocktail attire recommended, ladies be mindful of high heels as we will be walking for a portion of the evening.
As part of our package, we've reserved the entire venue for this private event which gives you the opportunity to enjoy the view and the freedom to celebrate without any interruptions. Get ready to party all night long with amazing drinks accompanied by amazing people!
Sunday August 30th: We will have a late start to the morning as breakfast will also be included for all guests. As we depart, we will refuel before a short, curated drive back into the cities to ensure everyone arrives home in a timely matter. We will have one last lunch stop at a Winery hidden in Wisconsin. This will conclude the end of the first Park Place BMW Inaugural Rally!
What You'll Receive with our Exclusive Invite-Only Registration:
FULL M Tour Admission
Co-Pilot Admission
Hotel Reservations at the Brand-New Embassy Suites
COMMUNICATION
Pre-Programmed Extended Range Walkie Talkie
BREAKFAST, LUNCH & DINNER
Two (2) Lunch for Driver & Co-Pilot
One (1) Cocktail Hours & Dinner for Driver & Co-Pilot
One (1) Breakfast for Driver & Co-Pilot
COMPLIMENTARY PERKS
Complimentary Vehicle Detail
Community Car Show Staging
Complimentary Overnight Security Detail
Complimentary Valet Parking
PROFESSIONAL PHOTOGRAPHY & VIDEOGRAPHY
We understand Media is a crucial part of rallying, we have brought in the best of the best media members across the nation. Photography Team Lead Colby Slayton & Videography Team Lead Cody Perfetti will be leading the top photographers & videographers along our journey.
Limited to 45 Hand Picked Teams.
Experience the Most Powerful Letter in the World.
Join us on the First Ever BMW M-Car Rally.
This 2-Day 1-Night Rally is curated especially for M-Car Owners & Enthusiasts.
Ever since inception, we have been on the journey to perfect, improve, and increase our standards for rallies. We represent a new class of luxury rallying – private cavalcade style rallies, stopping at opulent hotels, with breathtaking views. We take into consideration drive time, with multiple day to day checkpoints, ensuring drive times only range anywhere between 60 and 90 minutes.
The BMW Park Place Inaugural Rally is a hand-picked, invitation only, all-inclusive event. Your ticket price includes, hotel, organized events, food and beverage, plus all rally coordination.
Saturday August 29th: Get ready for a thrilling launch day! Join us for breakfast at Park Place BMW and connect with old and new friends while we rev up our engines at the drivers meeting. All necessary gear will be acquired at check-in. Please do not be late.
We will have a morning cruise along the Mississippi River taking on back roads before making our way to lunch at a Country Club. Lunch is included for both Drivers & Co-Pilots. We will refuel before continuing our journey East before beginning our final leg. All your meals are included, so you can focus on the exhilarating drive and incredible scenery.
We'll then test the limits of our cars with some adrenaline-fueled, hand-selected back-roads as we make our way into Madison. We will arrive at our hotel as guests will have the opportunity to unwind before our private evening event. Dinner & Drinks are all inclusive.
*Summer cocktail attire recommended, ladies be mindful of high heels as we will be walking for a portion of the evening.
As part of our package, we've reserved the entire venue for this private event which gives you the opportunity to enjoy the view and the freedom to celebrate without any interruptions. Get ready to party all night long with amazing drinks accompanied by amazing people!
Sunday August 30th: We will have a late start to the morning as breakfast will also be included for all guests. As we depart, we will refuel before a short, curated drive back into the cities to ensure everyone arrives home in a timely matter. We will have one last lunch stop at a Winery hidden in Wisconsin. This will conclude the end of the first Park Place BMW Inaugural Rally!
What You'll Receive with our Exclusive Invite-Only Registration:
FULL M Tour Admission
Co-Pilot Admission
Hotel Reservations at the Brand-New Embassy Suites
COMMUNICATION
Pre-Programmed Extended Range Walkie Talkie
BREAKFAST, LUNCH & DINNER
Two (2) Lunch for Driver & Co-Pilot
One (1) Cocktail Hours & Dinner for Driver & Co-Pilot
One (1) Breakfast for Driver & Co-Pilot
COMPLIMENTARY PERKS
Complimentary Vehicle Detail
Community Car Show Staging
Complimentary Overnight Security Detail
Complimentary Valet Parking
PROFESSIONAL PHOTOGRAPHY & VIDEOGRAPHY
We understand Media is a crucial part of rallying, we have brought in the best of the best media members across the nation. Photography Team Lead Colby Slayton & Videography Team Lead Cody Perfetti will be leading the top photographers & videographers along our journey.
Limited to 45 Hand Picked Teams.